10 articles in this category
Points programs are everywhere, but 26.2% of points go unused. I compare points, tiers, and paid memberships to see which one really keeps customers c...
Stop blaming points. The real retention killer is customer effort. Use CES, fix redemption friction, and watch loyalty grow.
Consumers sit in 18 programs but actively use 9. Is your rewards scheme one they ignore? Here's how to pivot from points hoarding to actual retention.
Points programs are everywhere, but they're terrible at keeping customers. Paid memberships actually work—here's what the data says and how to make th...
Most loyalty programs are built on points that expire and rewards nobody wants. Here's how to fix yours before it drives customers away.
A quarter of loyalty points go unspent. Here's a practical, opinionated walkthrough for fixing your points program to genuinely retain customers.
Points expire, customers hoard them, and brands wonder why. The fix isn't another perk—it's cutting friction, earning trust, and treating your best 20...
Points expire, tiers confuse, and most programs fail. I break down the myths and give you a no-nonsense retention strategy that actually works.
Points programs are the most common loyalty model, but they're failing. Paid membership, despite its challenges, delivers stronger retention and lifet...
Loyalty points that expire silently wreck retention. Here's how to stop the leak and build a program customers actually trust, based on hard data.