5 articles in this category
The average consumer belongs to 19 loyalty programs, but most points go unused. Here's why earn-and-burn is broken and what to do instead.
Most brands think expiration dates push people to spend. But the data says otherwise: it's a trust killer. Here's why scrapping expiry might be your b...
Points expire, rewards are ignored, and personalization is rare. The fix? Focus on reducing customer effort and building trust, not adding more gamifi...
Most loyalty programs obsess over earning points but ignore redemption friction. I argue that fixing redemption is the single highest-leverage move fo...
Points expire, rewards feel unreachable, and 26% of points go unspent. Stop blaming customers—redesign your redemption experience to build real loyalt...